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What is a Marketing Goal?
Marketing goals are specific objectives described in a marketing plan. These goals can be tasks, quotas, improvements in KPIs, or other performance-based benchmarks used to measure marketing success. When explicitly set, measurable goals are key for marketers to be successful.
Why is it important?
Goals in marketing are important because they give the marketing department and company direction, purpose and vision. By setting measurable goals, marketing teams can determine whether their campaign or efforts were effective and what type of impact they had on sales, performance or engagement. With a clear plan, marketing teams know their objectives, the steps they need to take to achieve those objectives and how to measure success. As a result of meeting these goals, the company should see increased revenue and growth.
Common Business & Marketing Goals
Here are some common business objectives marketing teams may want to accomplish:
- Drive more sales
- Grow brand awareness
- Expand market share
- Develop stronger relationships with stakeholders
- Enter new markets or territories
- Reach new audiences or demographics
- Raise more revenue
- Secure funding
- Increase profits
Here are some more specific goals that might be direct goals for marketing teams:
- Increase website traffic
- Gain more social media followers
- Grow an email list
- Improve conversion rates
- Get more website or social media engagement
- Drive more click-throughs on paid ads